Social Media…Is It Impacting Your Business?

 
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Social Media is the new “word of mouth” advertising businesses need to survive in this virtual world.

It’s hard to conceptualize how a simple “tweet” orReality 2 “status update” can effect your reputation and bottom line. Social Media used correctly reaches out to a targeted global audience of potential customers/clients. Social Media used hap-hazzardly can generate very little impact on your business. I dare say, social media used incorrectly can leave a “negative impression” with your audience. Facebook and twitter are the social media networks used most frequently to promote individuals and businesses. There are other sites (i.e. Pinterest, LinkedIn, Stumbleupon) that are generally used in addition to these mega social media  sites. Both are very user friendly and, can be tailored to your specific business needs. These networks not only provide a free platform to advertise but also a means to communicate with your customers. The informational flow is a two-way street. Sending messages about your business’ special offers or uniqueness in the marketplace and an element to receive feedback  (both positive and negative) from your clients. Realizing the marketing scope of these social media sites is difficult to conceptualize. In general, your audience is worldwide. Is that a good or bad thing? By employing techniques to zoom in on your target clientele can produce a much broader influence that any other form of traditional marketing. Luckily, money doesn’t have to be budgeted but, you need to allocate your time to be effective.  Some businesses have created a Social Media Specialist position to handle the increasingly important role that social media plays. Specific strategies and goals need to be established. Methods to track the effectiveness of your social media plan are essential (Google Analytics is a wonderful tool). In future blog posts I’ll will deal with tips and tricks to launch a successful social media campaign. In the meantime, get out there and use social media to maximize your business’ potential.Jai Warren Blue Tint

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4 thoughts on “Social Media…Is It Impacting Your Business?

  1. I know this if off topic but I’m looking into starting my own blog and was wondering what all is needed to get setup? I’m assuming having a blog like yours would cost a pretty penny? I’m not very internet smart so I’m not 100% sure. Any suggestions or advice would be greatly appreciated.

    • Eric, in today’s virtual world, there are many avenues to start a blog. WordPress and Blogspot offer free websites that you can customize yourself. But just having a blog doesn’t mean you’ll attract readers/visitors. The behind-the-scenes activities to promote your site are as important as the posts you write. Having a professional firm design and maintain your site is expensive, but independent freelance web designers are generally reasonable. “basics” by jai warren will provide that service and teach you how to build and maintain your subscribers. Learning what the search engines (Google-Bing) prefer to send traffic is an ongoing experience. If you look at the really successful blogs on the internet, you’ll find it’s not a quick process. If I can be of further help…let me know.

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