Ultimately, Social Media is about reaching your targeted audience. Friends, followers, circles or clients, whatever medium of Social Media your engaging in, there are optimal times to connect with them. Determining the best times to communicate on Facebook, twitter or Google+ are as important as what you have to share. Reaching this target audience is a experimentation process dependent on their online habits and their location. For instance, if your attempting to reach a local group of people or clients, the best times are early morning or early evening. If you have a more global base then you must determine when these times happens for them. It possibly may be the middle of your night. What do you do then?